A Guide to Flipkart Advertisement

Flipkart is an interesting platform that catches the E-commerce market in India strategically. They introduced Cash on Delivery, EMI, and 24hrs support to gain trust since e-commerce was a new phenomenon for Indian users at that time. From that, now we are here managing businesses through Flipkart and running ads on Flipkart without any issues. Flipkart Advertisement is the next biggest phenomenon now and let’s learn.

Flipkart Advertisement was introduced in March 2015 to help Flipkart sellers gain more visibility for their products and reach a larger customer base. The Flipkart advertising platform allows you to display your products in front of customers when they’re most likely to make a purchase.

 

How Flipkart Advertising Works?

Flipkart ads are a potent tool for marketing your products, and they can have a big impact on your business. These sponsored ads are designed to help you stand out from your competitors and reach a wide audience, with the ultimate goal of getting customers to click that ‘Buy Now‘ button. 

This is especially useful when you have various business goals, like launching new products, boosting sales of slower-moving items, and having better control over your advertising budget. 

Now, let’s look at four important situations where Flipkart ads can really benefit your business:

Launching New Products: When you introduce a new product, you usually start with no reviews or ratings, and it can be hard to get noticed. Flipkart’s pricing system also takes into account your sales, so it’s crucial to create interest in your product early on. To make your new items shine, running a promotional campaign is a smart move.

Improving Performance Score: Flipkart ranks sellers based on their quarterly performance, ranging from gold to silver and bronze. Achieving a gold status is vital for getting more visibility and making more money. Paid advertising on Flipkart can be a huge help in meeting your sales targets and boosting your seller ranking.

Targeting Specific Products: If you want to outsell your competition for a particular product, Flipkart’s product listing option, available through a paid campaign, can be a game-changer. It lets you focus on specific products strategically and gain an edge in the market.

Gaining Useful Insights: In the world of online sales, having actionable data is like having a treasure map. Flipkart’s performance matrix gives sellers crucial insights, including data about product views, sales stats, product quality reviews, clickthrough rates, and more.

This information is especially important when you’re launching a new product, as it lets you fine-tune your product listings, images, and pricing. With a paid Flipkart campaign, you can get this valuable information in less than 48 hours, allowing you to tweak your campaign strategies and boost your sales quickly.

 

Types of Flipkart Ads

Flipkart has gone through several Ad formats over time. Currently, there are three different Ads designed to satisfy the specific needs of the sellers.

1. Flipkart Product Listing Ads (PLA)
2. Flipkart Product Contextual Ads (PCA)
3. Brand Ads

Flipkart PLA and PCA Ads

Despite some special peculiarities, Both the Ads are performance marketing Ad formats that is designed to gain visibility and reach a bigger targeted audience. Here are the similarities of both the ADs

• Both PLA and PCA Flipkart Ads consume Bid costs based on the clicks (CPC), not views or impressions.
• Both have similar Bidding Options
• PLA and PCA have schedule options to schedule your Ads (Daily or Weekly)
• Both have similar Analytics and Reporting Systems
• Both have Keyword Targeting Techniques
• PLA and PCA use machine learning to calculate predicted CPC and CTR
• You can Run PLA and PCA Ads for Flipkart Supermart

The difference between both PLA and PCA Flipkart ads is,

Feature	PLA (Product Listing Ads)	PCA (Product Contextual Ads)
Objective	Only to increase performance marketing for Products	For both Performance Marketing and branding
AD Group	Can create an AD group by selecting Preferred Seller or selecting or uploading the product	AD Group can be created through AD Hoc and Rule-based Methods
Listing Style	Your products listed in Home, search, or product page as Sponsored Ads	Your Products or discounts are listed in the Home, search, or Product page in Auto Creatives or Custom Creatives styles
Bid Consumption	Set any budget and schedule. Consume Bid evenly option is available	Minimum budget limit, Fast burn, and consume evenly options are available

 

Brand Ads

Brand Ads are image-based ads that can build visibility for both of your brands and products among your target audience in the Flipkart. The brand ads are images that are associated with URLs that can lead customers directly to the product page, search and browse page or store page. 

The formats in which the Brand Ads appear are,

1. High Visibility Brand Billboards
2. Home Page Brand Banners
3. Category Landing Page Brand Banners

Global Marketing Brand Flipkart Advertising Services help businesses reach their target audience on Flipkart through suitable FLA, FCA or Brand Ads to increase sales and brand awareness effectively.

Flipkart Ads List Placements

Selecting the right spot for your ads improves your product’s visibility and increases the chances of catching the eye of the right customers.

The place where your ad will be displayed on Flipkart is determined by a number of factors that include CPC bid, overall conversion rate, overall CTR, returns for the seller and SLA. 

Advertising offers sellers several advantages. It can help increase sales, promote new products, improve the visibility of items that aren’t selling as quickly, and, most importantly, it gives you full control over your ad campaigns and marketing budget.

Flipkart Advertisement Process

The advertising cycle on Flipkart is rather simple and straightforward. A 3-step process: 

1. Run your ad campaign, 
2. Analyze performance and take action, 
3. Grow your business. 

Advertising on Flipkart is as easy as it is effective, and you can start advertising by following a simple 3-step process,

1. Select product, 
2. Set budget and duration, 
3. Make payments. 

 

Get Started With Flipkart Ads Platform

Flipkart Advertisement platform is a self-serve platform designed to help you create, manage, and track your advertising campaigns on Flipkart. You can easily showcase your products to millions of potential customers. The Flipkart Advertising platform helps businesses advertise their products and reach a larger customer base, increasing their sales and brand visibility. Now, let’s begin the onboarding process for the Flipkart ads platform.

To start, it’s essential to understand that this platform supports two levels of account structure:

• Business Account: To own and manage a set of Ad accounts.
• Ad Account: To manage a brand or a set of brands.

Let’s clarify this with an example: Consider “Global Marketing Branad,” which offers products at reasonable prices. It operates as a Business Account and has separate Ad Accounts for categories like TV, Phones, and Laptops.

Creating a Business Account in Flipkart ADs Platform

To register and get access to the Flipkart ADs platform, 

1. Go to https://advertising.flipkart.com/ and click on ‘Register now’ if you’re a new user. Fill in the required details and click ‘Register.’ 
2. On clicking the verification link on your email address, log in to proceed to the next step.
3. Create a business account by filling in all the fields in the form and uploading your PAN and GST image. 
4. Ensure that the details you enter here match exactly with your PAN and GST documents. Then, click ‘Save and Continue.’

 

Creating ADs Account in Flipkart ADs Platform

1. To enter your details, You can either choose ‘Yes. Copy all details from Business Account’ or fill in new details by selecting ‘No. I want to fill out a new Ad Account form.’ 
2. Provide a name for your Ad Account
3. Select your advertising brand, and upload the logo. 
4. Once you’ve completed these steps, click ‘Save and Continue.’

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Select the ADs You want

The third step is to select the Ad products that define the types of ads you want to run using Flipkart Ads. These are the three powerful Ad products offered by Flipkart.

1. Product Listing AD (PLA) Feature
2. Product Contextual Ad Feature
3. Brand ADs Reporting Feature (Brand Insights)

Check the ‘terms and conditions’ box to ‘submit your request.’ Your account will undergo a review process and will be approved by the Flipkart team. 

Please keep in mind that if your account is placed on hold or rejected for any reason, you will receive a notification along with suggested actions.

How to Add Money to Flipkart ADs Platform?

Adding money to the Flipkart ADs platform is easy using the wallet tab.

1. Log in to the Business account and select the Flipkart ADs account
2. Click the ‘Wallet’ Tab and select ‘Add Money.’
3. Enter the amount you want to add in your wallet
4. Pay it using your ‘Debit Card’ or ‘Net banking’

You can also use the postpaid method where you have to upload your purchase order and load your wallet.

 

Flipkart Advertising Agency

By understanding the importance of targeting the right audience, optimizing ad content, and analyzing campaign performance, businesses can maximize their return on investment and achieve their marketing goals on Flipkart.

Global Marketing Brand is a leading Digital Marketing Agency and a Certified Flipkart Advertiser, offering specialized Flipkart Advertising Services tailored to elevate your brand and products.

With the expertise and support of Global Marketing Brand, you can confidently navigate the complexities of Flipkart Advertising, ensuring that your campaigns are not only effective but also optimized for maximum results.

Contact GMB Now!