Have you ever looked for something you knew about and found a picture and information about it on the side of Google Search? This is called the Google Knowledge Panel/Graph.
If you are well-known in any way, Google will show you right away. But what if I told you that you can get on the panel even if you are not famous? That’s all this article is about.
The Google knowledge panel/graph is a feature that appears on the right-hand side of the search results page when users search for specific entities such as artists or businesses. It aims to provide users with quick and relevant information about these entities without having to click through multiple links.
Google Knowledge Panels are created automatically using data that Google collects online. In order to provide accurate information on the items it wishes to showcase, Google also collaborates with data partners.
Google uses a variety of factors to determine whether or not to verify a Knowledge Panel, including the strength of a business’s online presence. The information you spilled throughout the internet must be accurate as well and users must be searching for you over the internet.
Google Knowledge Panel for Artists and Businesses
The primary motive of the Google Knowledge Panel is to provide users with a quick and easy way to learn more about a particular entity or an artist.
For artists, the knowledge panel/graph can be a game-changer in terms of showcasing their work and connecting with potential fans or clients. It typically includes key details such as a brief bio, notable works or projects, social media profiles, upcoming events or releases, and even reviews or ratings.
Similarly, businesses can benefit greatly from having a well-optimized knowledge panel/graph. It serves as an instant snapshot of their brand and offerings to potential customers. Important information like business hours, contact details, customer reviews and ratings are prominently displayed in this section.
However, Google is able to feature a range of Knowledge Panels for different Purposes. Let’s see it below.
Types of Google Knowledge Graph
A Google Knowledge Panel commonly has a summary of information about an entity, person or anything including facts, images, and links to relevant websites. There are different kinds of Google Knowledge Panels for different people, places, and things:
Local Knowledge Panels
These panels give a lot of knowledge about businesses or places in the area. They have important information like the address, phone number, hours of operation, revenue of the company, social media, reviews, and the most popular times.
Brand Knowledge Panels
This shows details about well-known brands or companies. They usually have a short summary of the brand’s background and accomplishments, as well as links to the brand’s website and social media profiles.
Entity Knowledge Panels
It gives a lot of information about well-known people like celebrities, public figures, and other important personalities. They have information like biographies, birth dates, schooling history, and important works or accomplishments.
Music/Album Knowledge Panels
These Panels focus on giving knowledge about music artists or bands. They show discographies that include albums and famous songs, as well as links to platforms where users can stream their music and listen to it.
Movie Knowledge Panels
Movie Panels gives detailed information about movies, like story summaries, the names and profiles of the actors, and links to trailers and reviews from reliable sources.
Books Panels of Expertise
Books Knowledge Panels tell you about books and the people who wrote them. They have book summaries, author backgrounds, information about when the book came out, and links to buy the book or read it online.
Products Knowledge Panels
This kind of Knowledge Panel tells you about the different goods that are on the market. They usually have product descriptions, specs, prices, and links to online stores where the goods can be bought.
Advantages of Google Knowledge Panels / Graphs
One of the best things about Google Knowledge Panels for artists and Businesses is that they can show important information about a person, place, or thing. This includes things like a short description, pictures, links to other topics or organizations, and important facts.
Users don’t have to go to different websites to find information about a certain topic. Instead, they can get answers right away on the page with search results.
When a person, place, or thing shows up in a Knowledge Panel or Graph, it means that Google thinks it is a good source of knowledge. This can improve an entity’s online image and make potential customers or readers more likely to trust it.
Also, both companies and Artists get more attention, engagement and visibility when they are on a Knowledge Panel.
How to Get Your Google Knowledge Panel on Google?
For Artists or bands who aren’t that popular in Google’s eyes, Google doesn’t give a knowledge graph for you just like that. It obviously takes more time for Google to get information about you, verify it and make it usable to users. Refined marketing and long-lasting online credibility for the artist or a business online will help you achieve it.
To get a Google Knowledge Panel for yourself or your business, you need to take a few important steps. By taking these steps, you can make it more likely that Google will see you as an expert in your field and that possible fans, clients, and partners will be able to find you.
1. Get a Google Account
Getting a Google account is the first step toward getting a Google Knowledge Panel because it lets you prove and claim ownership of your online profile, handle authoritative information, and connect with your audience.
You can use this online account to make sure that the Knowledge Panel correctly reflects you or your business and to improve your digital profile. You can use it to make accounts on websites, show your Google My Business page, add yourself to Google Search, and make social media accounts, and you can do all of these things from a single Gmail ID.
2. Create a My Business Profile in Google
If you want the Google Knowledge Graph for your business, you should list it on Google My Business currently known to be “My Business Profile”. This will make it much more likely that your business will show up in the Google Knowledge Graph.
By making a Google My Business profile and making sure it’s as good as it can be, you increase the chances that it will show up in the Knowledge Graph when people look for businesses like yours.
Make sure you put in correct information, good pictures, and reviews from happy customers. Make sure your listing is correct, keep it the same all over the web, and talk to your users.
If you can, use structured data markup on your page. Then, wait for Google to understand how important your company is and make the Knowledge Panel.
3. Add Yourself to “Add me to search” in Google
Google’s “Add me to Search” feature lets people and companies send Google their information so that it will show up in Google Search results.
When you submit your information to Google through the “Add me to Search” feature, you increase your chances of appearing in Google Search results for relevant search queries.
This will help Google learn more about you and the work you do. It’s important to keep your online platforms up-to-date and optimized with correct and useful information.
To do this, just type “add me to search” into Google and add your details, website links, and social media profiles.
4. Manage Social Media Consistently
Google decides an artist or an organization to display a knowledge panel based on their internet presence and reputation.
Individuals or businesses can build a strong social media presence and improve their online visibility by regularly maintaining social media sites like YouTube, Facebook, Twitter, Instagram, LinkedIn, and others. If you are an artist like a musician, speaker or designer, try getting into platforms like Spotify, Deviant, Patreon, etc.
Additionally, regular audience engagement is made possible by constant social media management for both private users and organizations.
You may develop a strong and supportive community of followers by answering questions and comments as soon as you can, as well as by posting insightful articles and updates.
To get your social media marketing right, you can hire social media specialists or a digital marketing agency to take care of your digital presence.
5. Build a Dedicated Website
By having a dedicated website, you are establishing an online presence that can be easily crawled and indexed by search engines like Google. This allows them to gather information about your brand and display it in the knowledge panel when relevant searches are conducted.
By optimizing your website’s content by practicing the best Search Engine Optimization strategies, you can increase the likelihood of Google including accurate and up-to-date information about your business in the knowledge panel.
Apart From this, ranking your website for relevant keywords helps users find out about you and signs google that you are an expert in that particular subject. This increases your authority which is an additional boost to verify your Knowledge panel.
You can simply develop a WordPress website if cost is your big concern. Otherwise, You can develop a custom-made Website that displays the best of your business and products.
We, Global Marketing Brand (GMB) have the best web developers to offer Web Development Services building an amazing WordPress site or Creative custom site for you.
6. Conduct Webinar and Events
By hosting webinars and events related to your industry or expertise, you showcase your knowledge and establish yourself as an authority in your field. This increased visibility and credibility can catch the attention of Google’s algorithms, which prioritize authoritative sources to generate knowledge panels.
On the other hand, as a consequence of your efforts for Webinars and live events, People will get to know about your brand and will start searching for you online. This is also a good sign for Google.
7. Register Yourself / Brand Everywhere
Citations are when the name, address, and phone number (NAP) of your business appear on other websites.
You can make it more likely that Google will recognize your Brand by listing it regularly in reputable citation sources like online directories and review sites.
Google likes organizations that have a large and consistent online presence. Listing in directories that are related to your business or niche shows Google that you are important in that field.
Some directories let people write reviews and give stars. Positive reviews and high ratings can help improve your online image and show Google that you are important and trustworthy.
This is mostly what Search Engine Optimization is about. Hence, hiring a Freelance SEO Specialist or getting a firm that offers SEO Services would make your job easy.
8. Create a Wikipedia Page
Having a Wikipedia page makes it more likely that you will be featured in this visible place. This is because Google uses Wikipedia as a reliable source of information and pulls information from it to fill out Knowledge Panels.
People and companies can improve their credibility and rank in search results by making and keeping up a well-written and trustworthy Wikipedia page.
But it’s important to keep in mind that just making a Wikipedia page doesn’t mean you’ll get accepted in it. Wikipedia has rules about how important a page should be in order for it to be accepted and kept on the site
Hire a good freelance content writer or content writing agency to write a well researched content that abides the regulations of Wikipedia.
9. Get featured in PR Companies, Television and News
Getting featured in PR companies, television, and news outlets can significantly enhance the chances of getting a knowledge panel in Google search results.
When PR companies feature an individual or business in their press releases or media coverage, it increases their visibility. Similarly, being featured on television and news outlets adds further exposure to your profile. These platforms have a wide reach and audience trust.
It is not an easy task to get featured in Top PR companies and News Outlets such as Forbes, BBC, Hindustan Times and so on. However, It is one of the great boosts to get your name/brand to get featured in the Knowledge Panel.
You can personally reach out to them to feature you or ask them to cover your events and summits. You can also pitch them to publish press releases regarding any new exclusive update you have.
Wrapping up
The Google Knowledge panel takes up valuable space on search engine results pages (SERPs), giving companies a chance to stand out from their competitors.
Whether you’re an up-and-coming artist looking to boost your online profile or a business trying to increase your credibility and reach, the Google Knowledge Panel is a great way to do both.
So, don’t miss out on this chance to show yourself or your business in the best way possible. Use the Google Knowledge Panel to make your online profile shine and attract customers and audiences alike. It’s a digital capturing waiting for your story.