In the landscape of Indian e-commerce, especially on Flipkart, the Flipkart Advertisement has emerged as a dynamic performance marketing solution. These ads are strategically designed to captivate potential buyers on the Flipkart platform. The Flipkart Product Listing Ads (PLA), a type of Flipkart Advertising have become the most common and optimal solution for all the sellers of Flipkart. Let’s take a look at how to optimize Flipkart PLA Ads and get the best ROI out of your campaigns.
Studying metrics, and reports and optimizing these Flipkart Product Listing Ads has become a primary choice for the sellers. It can become a game-changer for the sales of your business.
Learning how to analyze these metrics and use the insights gained to optimize Flipkart Product Listing Ads (PLA) is vital to getting the best output. Understanding the mechanics of PLA ads and how to harness their power through data-driven optimization is essential for success on Flipkart.
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How to Analyse Flipkart PLA Reports?
After successfully running your Flipkart PLA Ad Campaign, you have to monitor the Ad performance and make modifications to your ads settings or product settings to make the costs spent worth it. Flipkart acknowledged this and came up with a solution, i.e., the Reports Menu.
To get your Flipkart PLA Reports, select the required ad account and click Reports from the sidebar. Click PLA from the dropdown and select the dates you want to see your reports. The reports will have Details like Views, Clicks, CTR, Conversion Rate and Total spending.
It also encompasses a beautiful Funnel view and metric comparison view. The Funnel View clearly explains the ratio of people who viewed, clicked and actually bought the product. This will give you an overview of your performance in a Funnel diagram.
The Metric comparison View shows the comparison of any two metrics available in the dropdown in a well-defined graph. The metrics available for comparison are,
- Views
- Clicks
- Total Spend
- Total Revenue
- Orders
- Product Page View (PPV)
- Add to Cart (ATC)
- CTR
To view more specific reports, you can also select the desired campaigns, ad groups and products.
To take your reporting to the next level, Click “Other Reports”. Now you can see a dropdown where you can select the type of report you want. The types of reports available to download are
- Seller Level Report
- FSN Report
- Placement Performance Report
- Search Term Report
Attributions
Flipkart identifies the user interaction with your Ads through a system known as Attributions. The attributions in PLA Campaigns are of two types,
- Direct Attributions
- Indirect Attributions
Direct Attributions: It is recognized when a customer clicks on the ad of your product and buys a different color and size of your product.
Indirect Attribution: When the customer clicks on your ad but finally buys a different model of yours.
However, if a customer clicks on your ad for one product but buys a different product of yours, then the conversion will not be attributed to your Ad Campaign. This is because the other product is entirely from the different category of the product you advertised for.
Now that you have learned how to get personalized reports for your Flipkart PLA Ad Campaign, it is time to optimize your campaign, correct your drawbacks and get the performance marketing done at its best.
How to Optimize the Flipkart Product Listing Ads?
You can optimize your Flipkart PLA Ads by adjusting your Bids, Pausing Non-Performing FSNs, ensuring the inventory is sufficient and also optimizing the product page with keywords.
Beforehand, Analyzing the reports and optimizing the AD campaigns is vital in increasing the visibility and performance. In general, the main three factors we gain through the PLA Ads are Performance, Visibility, and efficiency to develop your sales funnel.
Hence, the three main factors you should keep an eye on are,
- Return on Investment (ROI)
- Views
- Cost Management
To Gain Return on Investment through PLA
Pause Non-Performing FSNs:
- Expert Tip: Check the FSN (Flipkart Serial Number) level report in your Flipkart Ads dashboard.
- Pause products with low sales, high CPC (Cost Per Click), or those not aligning with your campaign goals.
- Redirect your budget towards top-performing products to maximize ROI.
Reduce CPC Bids:
- Expert Tip: Lowering your CPC (Cost Per Click) bids can help improve ROI.
- Modify the percentage markup, reduce the bid percentage for one section while increasing the other.
- Monitor the impact of bid adjustments on ad performance and adjust as needed.
Check Placement Level Report:
- Expert Tip: Understanding where your ads are placed can significantly impact campaign performance.
- Access the placement level report in your Flipkart Ads dashboard to see how your strategy is working across different placements (e.g., search results, product pages, and more).
- Evaluate the conversion rates and ROI for each placement to identify opportunities for improvement.
Make Strategic Changes:
- Expert Tip: Flexibility is key to optimizing your PLA Ads.
- Based on your placement level report analysis, make necessary adjustments to your ad placements.
- Shift the budget towards placements that are driving better results, and consider adjusting bids accordingly.
- Regularly monitor and refine your campaign strategy to ensure ongoing efficiency.
By following these expert tips and leveraging the power of data-driven insights, you can revamp your Flipkart PLA Ads strategy to achieve higher ROI and improve the overall efficiency of your advertising campaigns.
To Increase Visibility in PLA Ads
If you find that your Flipkart PLA Ads are suffering from low visibility and you’re seeking to expand your reach, it’s essential to take strategic actions.
Firstly, consider increasing your CPC (Cost Per Click) bids to compete more effectively in ad auctions and potentially secure higher ad placements.
Simultaneously, boosting your campaign budget can provide the necessary financial resources to capture a larger share of your target audience. To ensure your strategy is yielding the desired results, regularly review the placement level report in your Flipkart Ads dashboard.
This report will offer valuable insights into where your ads are performing best and where adjustments may be required to optimize reach and visibility.
Cost Management in PLA
If you’ve noticed that your Flipkart PLA Ads are either consuming budget too slowly or too quickly, it’s crucial to fine-tune your strategy for optimal results.
Slow Consumption with Slow Spends:
- Increase CPC Bid: Raising your CPC (Cost Per Click) bid can help your ads compete better in the marketplace, potentially driving more clicks and conversions.
- Check Preferred Sellers Inventory: Ensure your preferred sellers have ample inventory for the products in your ads. If not, consider adding more products or changing the preferred sellers to expand your product selection and availability.
- Add More FSNs and Change Pacing: Introducing a wider variety of Flipkart Serial Numbers (FSNs) and adjusting pacing settings can diversify your ad reach. Experiment with pacing options to find the most effective distribution of your budget.
Fast Consumption with Fast Spends:
- Reduce CPC Bid: Lowering your CPC bid can help control your budget while still maintaining ad visibility. It’s a strategic move when you’re spending too quickly.
- Change Pacing to “Equally Divide”: Adjust your campaign pacing to “equally divide” your budget throughout the day, preventing rapid depletion of funds.
- Pause FSNs with Low ROI: Identify FSNs that are consuming a significant portion of your budget but aren’t delivering a satisfactory ROI. Pause these underperforming FSNs to allocate your budget more efficiently.
Optimize the Product Listings
Optimizing your Flipkart product listings is vital for a wider customer reach and better sales. Two key areas to focus on are:
High-Quality Images: Use clear, well-lit images that follow Flipkart’s guidelines. Show your product from different angles to attract more customers and maintain a professional appearance.
Relevant Keywords: Incorporate keywords that potential customers use when searching for products like yours. Align keywords with product features, categories, and benefits. Avoid keyword stuffing, ensuring keyword usage is natural and valuable.
For products with variations (e.g., size or color), create separate listings with accurate descriptions. This enhances the shopping experience and boosts visibility for Flipkart PLA Ads.
By following these expert recommendations, you can strike the right balance between consumption and spending, ensuring your Flipkart PLA Ads deliver the best possible results for your advertising objectives
Flipkart Advertising Agency
Global Marketing Brand, is a renowned digital marketing agency and a leading Flipkart Advertising Agency with a team of certified advertisers dedicated to providing cost-effective and highly efficient Flipkart Product Listing Ads (PLA), Product Contextual Ads (PCA), and Brand Ads. Our team works on the best bid strategy and optimization techniques to leverage your AD performance in a short period. Trust Global Marketing Brand to elevate your advertising efforts and drive exceptional results on Flipkart.