You should pick the location extension over affiliate location extension when you have your own business and want to invite people to visit your location. This is because the affiliate location extension is used when you want to show the locations of businesses you’re affiliated with, not your own business location.
If you own a business and have a Google Business Profile account, it’s a good idea to use location extensions. However, if you’re selling products in stores that belong to other companies, you should go with affiliate location extensions. These work well when you want to show your products in stores that are part of a big chain or have locations all around the world. Let’s see more about it.
Location Ad extension
Google location extension ads let advertisers pick the exact places where they want their ads to show, making sure they reach the right people at the right time. Whether it’s a particular city or a certain distance from a place, these ads by Google are very flexible and precise in reaching possible customers.
They can also include important info like opening hours and directions, which can persuade people to visit the store. Moreover, these ads can show off good reviews from happy customers. In Google ads, there’s also another type called Affiliate location extension.
Both of these are Automatically serving Ad extensions that allow advertisers to easily run campaigns. In addition to this, e-commerce owners can also utilize local catalog ads to improve sales and maximize shop visits.
What does a Location Extension have?
The Google Ads location extension helps advertisers to make their ads more informative with location details. With this feature, businesses can show their address and phone number right in their Google Ads.
Plus, it helps users quickly find directions to the store using Google Maps, making it easier for them to visit your physical location. It’s a great way to improve the ad experience and attract more people to your physical store.
The location extensions are made to provide the following to the audience,
- Clickable call button.
- Gives the customer distance to your location (mobile)
- Information like working hours, phone numbers, customer ratings, and location.
- Gives the customer address (PC)
- Reviews
- Images
Affiliate Ad Extension
Affiliate location ads are a helpful way for businesses to link online and in-store shopping, make their ads better for local customers and support both online and store shopping. It helps brands to team up with retail stores, do better in their ads, and reach more people with their brand.
For users, it makes shopping much easier, gets people to buy on the spot, and learn important things about where their customers are to make ads that work even better.
An advertiser who wants to target previous visitors and promote offline shop buying can use affiliate ad extensions effectively to increase the chance of conversions.
What does the Affiliate location Extension have?
Affiliate location extension lets you put all your store locations in one ad, which is great if you have many branches or shops. This way, you can tell more people about all your stores at the same time and reach a big group of customers.
It also helps you add extra details about these locations right in your Google Ads. So, when someone searches for something on Google, they can see the nearest store that sells your product. And for mobile users, they can even get directions on how to get to your store. Cool, right?
So, basically, the affiliate location extension contains the following,
- Businesses name
- Address
- Phone number
- Distance from the user’s location
- Store hours
- Link to the store’s website
- Link to the store’s map listing
Consult Advertising Agency – GMB
At Global Marketing Brand (GMB), we offer top-notch PPC advertising services to help you successfully manage location ad extensions and affiliate ad extensions for your brand or business.
Our expertise extends to eCommerce advertising as well, with services like Flipkart Ads Services and Amazon PPC Services. Whether you’re looking to boost your local presence or expand your reach through affiliate partnerships, GMB is here to ensure your online advertising efforts are in expert hands.